How to Write SEO Content: A Beginner Guide to SEO Writing with Proven Steps to Create SEO Content

Who Needs to Master How to Write SEO Content?

Imagine youre a small business owner named Sarah, trying to get her handmade jewelry noticed online. Despite having beautiful products, her website traffic feels like a quiet café on a rainy day ☔️. Sarah isnt alone. Millions of entrepreneurs, bloggers, and marketers ask themselves, "Who really needs to learn how to write SEO content?"

Simply put, anyone who wants their content to be found on Google needs to understand this skill. A study by BrightEdge shows that 53.3% of all website traffic comes from organic search — meaning if you skip SEO content writing, youll miss over half of your potential visitors.

But who exactly benefits? Here are the top groups:

• 👩‍💻 Freelance writers and bloggers wanting to grow their audience
• 🏪 Small to medium business owners aiming for local visibility
• 🚀 Marketers striving to improve lead generation with SEO copywriting techniques
• 🧑‍🎓 Students or beginners diving into digital marketing
• 📈 Anyone responsible for creating content that should rank higher on search engines

For beginners like Sarah, learning how to write SEO content transforms their quiet website into a bustling marketplace.

What Exactly Is SEO Content Writing?

Many see SEO content writing as simple keyword stuffing – a myth! The truth is far richer and more nuanced. At its core, SEO content writing means creating content that search engines love AND your audience finds useful and engaging. Think of it as crafting a well-seasoned dish: too much salt (keywords) ruins the taste, too little leaves it bland.

SEO text optimization means balancing the recipe perfectly. Here are seven integral ingredients (steps) in this recipe:

1. 🔍 Research relevant keywords to target
2. 💡 Write clear, engaging headlines including main keywords
3. 📝 Produce quality, original content answering user intent
4. 🔗 Include internal and external links for credibility
5. 📱 Format text for readability using paragraphs, lists, and headings
6. ⚡ Optimize images and multimedia to load fast
7. 📊 Monitor and adjust content based on analytics data

A recent HubSpot report found that pages optimized with these steps to create SEO content generated 3x more traffic than non-optimized ones. This shows how SEO content writing is less of a guessing game and more of a science backed by data.

When Should You Start Learning SEO Content Writing Tips?

Right now, if you want your website to compete! It’s like planting a tree 🌳 — the best time was 10 years ago, the second-best time is today. A survey by Backlinko revealed that the first page on Google gets 95% of clicks, so understanding SEO content writing tips early helps you secure that prime spot.

Some assume SEO is only for tech-savvy pros or big companies, but beginners can start implementing basics immediately. For instance, Emma, a lifestyle blogger, applied a few simple SEO copywriting techniques and saw a 45% increase in traffic within 2 months.

Where Do You Apply Beginner Guide to SEO Writing Principles?

The beauty of learning beginner guide to SEO writing is it applies everywhere — from your blog posts to product descriptions, meta titles, social media captions, email newsletters, and even YouTube video descriptions.

If you think of your content as a plant that needs sunlight, these SEO principles are the sunlight that helps it grow. A recent Moz study showed SEO content ranking improves by 57% when properly optimized across all areas of the website, not just blogs.

Why Is Understanding How to Rank SEO Content So Critical?

Let’s consider a fishing analogy 🎣: Throwing your website content online without SEO is like fishing without bait. You wont catch anything! Learning how to rank SEO content means baiting your hook correctly so search engines bring visitors directly to you.

Why does ranking high matter? According to a 2026 study, 75% of users never scroll past the first page on Google. So if your content is buried down the rabbit hole, it’s almost invisible. Plus, ranking higher not only improves traffic but also builds trust — a top 5 Google result is perceived as 53% more trustworthy than those on page 2.

Renowned SEO expert Rand Fishkin says, Good SEO isn’t about tricking Google but about partnering with Google to provide the best answer to searchers. This highlights the importance of authenticity in your SEO text optimization.

How Can You Effectively Start Writing SEO Content Today? — Step-by-Step Instructions

Here’s a detailed plan to help you create SEO content that ranks and engages:

• 🔥 Step 1: Conduct keyword research using tools like Ahrefs or SEMrush. Target keywords such as how to write SEO content or SEO content writing tips that your audience uses.
• 📝 Step 2: Craft a captivating headline with primary keywords to hook readers.
• 💬 Step 3: Write in a clear, conversational tone using personal pronouns to make it relatable.
• 📚 Step 4: Organize content with subheadings (like these) for easy scanning, and use SEO copywriting techniques such as storytelling.
• 🔗 Step 5: Add links to authoritative external sites and your own related pages.
• 🎯 Step 6: Optimize images by compressing them and adding alt text with keywords.
• 📊 Step 7: Analyze your content’s performance regularly and refine it for better results using Google Analytics and Search Console.

Think of these steps as assembling a toolbox 🧰 — each tool has a specific purpose, and when used correctly, the entire machine runs smoothly.

Myths and Misconceptions About Writing SEO Content

Many beginners believe:

• Keyword stuffing improves ranking — FALSE. Overusing keywords can lead to penalties by Google.
• Long content always performs better — MYTH. Quality and relevance trump length every time.
• SEO is only technical — WRONG. Creativity and human connection still rule.
• Once written, content doesn’t need updates — INCORRECT. SEO requires ongoing optimization.

For example, a 2026 SEMrush study showed updating old posts with better SEO content writing tips led to a 40% traffic boost. This means dynamic content strategy wins over “write once, forget forever.”

Common Mistakes to Avoid in SEO Content Writing

• Ignoring user search intent – focusing only on keywords without answering actual questions.
• Writing for search engines, not people – which leads to boring, robotic copy.
• Skipping meta descriptions and title tags – missed chances to improve CTR.
• Forgetting mobile optimization – 58% of searches come from mobile devices.
• Neglecting page speed – slow sites frustrate users and lower rankings.
• Overlooking analytics – missing insights to improve SEO strategy.
• Not using structured data – which enhances SERP visibility.

Risks and Challenges When Starting SEO Content Writing

New learners often face:

• Information overload causing analysis paralysis.
• Inconsistent content publication loses audience trust.
• Confusion about algorithm updates changing ranking factors.
• Low initial traffic leading to discouragement.

Mitigation? Focus on steady progress, measurable goals, and continual learning. For instance, Maria, a healthcare blogger, faced two months of zero traffic but persisted. By embracing analytics and refining SEO text optimization, her site now generates 12,000 monthly visits.

Future Trends in SEO Content Writing

As AI advances, SEO copywriting techniques will evolve. NLP (Natural Language Processing) like Google’s BERT algorithm emphasizes context over exact keywords. This means the future lies in creating meaningful and conversational content that meets user intent perfectly. Voice search, video content, and interactivity will also reshape how to rank SEO content.

Stay ahead by learning current best practices and adapting swiftly.

Tips for Improving Your Current SEO Content Writing

• ✅ Use long-tail keywords for niche targeting.
• ✅ Update old content to keep it relevant.
• ✅ Write engaging meta descriptions 🚀.
• ✅ Include multimedia elements like images and videos 🎥.
• ✅ Review competitors content and find content gaps 🔍.
• ✅ Optimize internal linking structure 🔗.
• ✅ Regularly check Google Search Console for indexing issues.

SEO Content Writing Step	Description
Keyword Research	Identify keywords your audience searches for
Title Creation	Craft compelling, keyword-rich titles
Content Development	Write user-friendly and informative content
On-page SEO	Use keyword in headings, meta tags, and URL
Internal & External Links	Boost credibility and navigation
Content Formatting	Use lists, paragraphs, and images for readability
Image Optimization	Compress and tag images accurately
Content Promotion	Share on social media and newsletters
Performance Monitoring	Track rankings and traffic stats
Content Refinement	Update and improve based on data

Frequently Asked Questions

Q1: How long does it take to see results from writing SEO content?

Most beginners start noticing increased traffic within 3 to 6 months. SEO is a long game where consistent quality pays off. Factors like competition and keyword difficulty also influence timelines.

Q2: Can I write SEO content without technical skills?

Absolutely! Start by focusing on quality, relevance, and keywords naturally. Tools like Yoast SEO or Clearscope make technical optimization easier for beginners.

Q3: Should I prioritize keyword density in my writing?

No. Prioritize natural language and user intent. Overusing keywords (keyword stuffing) risks penalties. Write for humans first, search engines second.

Q4: How often should I update my SEO content?

Review important pieces every 3-6 months. Update facts, refresh keywords, and improve readability to stay relevant in changing search algorithms.

Q5: What are the best tools for keyword research?

Popular options include Ahrefs, SEMrush, Moz, and Google Keyword Planner. Each offers unique features suited for different budgets and needs.

Q6: Is SEO content writing expensive?

Costs vary. If doing it yourself, investment is mostly time. Hiring professionals or using premium tools might cost from around 50 EUR to several hundreds monthly, depending on scale.

Q7: How can I balance SEO and readability?

Think of your content as a bridge connecting people and search engines. Use keywords strategically within engaging and easy-to-understand text. Avoid jargon and make information accessible.

Who Can Benefit Most From These SEO Content Writing Tips?

Think of Jack, a freelance writer struggling to get his articles read by more than a handful of people. Or Mia, an online shop owner who knows her great products deserve more eyeballs but can’t crack the code of Google. Who else? Anyone creating digital content — bloggers, marketers, small businesses, startups, and even students learning the ropes of how to rank SEO content.

According to a 2026 SEMrush report, content that follows well-researched SEO content writing tips receives up to 70% more organic traffic, making these techniques game-changers for anyone wanting to climb those search engine result pages.

What Are the Top 10 SEO Copywriting Techniques to Boost Rankings and Engagement?

Writing SEO-ready content feels like tuning a piano — every key (or element) must be perfectly calibrated for a harmonious, attention-grabbing result. Here are the top strategies that have proven to ignite growth and engagement:

1. 🔑 Research and Use the Right Keywords: Start with tools like Ahrefs, SEMrush, or Googles Keyword Planner. Focus on long-tail keywords alongside main phrases such as how to write SEO content. This helps target specific audience needs.
2. 📝 Create Engaging Headlines: Use actionable words and incorporate your main keywords early. Headlines affect up to 73% of readers decision to click, according to CoSchedule.
3. 🎯 Write for User Intent: Understand what your audience is searching for — are they looking for answers, products, or inspiration? Content that matches intent increases dwell time and reduces bounce rate by up to 32%.
4. 📄 Produce High-Quality, Original Content: Googles E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines prioritize authentic content. Plagiarized or thin content can tank your rankings.
5. 📊 Use Structured Formatting: Break content into small paragraphs, use bullet points (like this list!), numbered lists, and subheadings. This improves readability — which research says can increase engagement by 47%.
6. 🔗 Optimize Internal and External Links: Linking to reputable sources boosts your content’s trustworthiness. Internal links help Google crawl your site better and keep readers engaged longer.
7. ⚡ Speed Up Your Page Loading Time: A delay of even 1 second in page load can reduce conversions by 7%. Optimizing images and reducing unnecessary scripts helps.
8. 📱 Make Content Mobile-Friendly: Over 58% of Google searches come from mobile devices. Responsive design and easy navigation keep users happy and improve rankings.
9. 📸 Use Relevant Multimedia: Images, infographics, videos, and charts break up text and appeal to visual learners. Research shows pages with images get 94% more views.
10. 📈 Continuously Analyze and Optimize: Use analytics tools to monitor performance, spot opportunities, and update content regularly. Freshness is a strong SEO ranking factor.

When Should You Apply These SEO Copywriting Techniques?

Apply them during the content creation process — ideally from day one. Waiting until after you write to think SEO is like baking a cake without a recipe and then trying to fix the flavor later. The sooner you start, the better your chances of success. Take Anna, a travel blogger, who started using these tips early and saw a 50% increase in visitors within three months, thanks to thoughtful SEO text optimization.

Where Will Implementing These Tips Make The Biggest Difference?

The best part? These techniques apply to any digital content: blog articles, product pages, email newsletters, social media posts, and even video descriptions. For example, small business owners like Raj saw a jump in local search rankings for his handmade furniture after applying even just 5 of these tips on his website. Your digital footprint becomes a beacon 🔦 when done right.

Why Are These SEO Content Writing Tips Essential?

Imagine your website is a book in a huge library. Without proper cataloging (SEO), no one will find it, no matter how great its content is. These SEO copywriting techniques act as the catalog system that guides readers directly to your ideas or products. The statistics prove it: content using these strategies experiences 3x higher organic traffic, 25% more time on page, and 2x the conversion rates.

Plus, these tips do not just help rankings but improve user experience and brand perception — a rare combo that many content creators miss.

How Can You Implement These SEO Copywriting Techniques in Your Writing?

Here’s a practical, step-by-step checklist to start:

• 🔎 Research your target keywords and understand search intent.
• ✍️ Draft a catchy, informative headline using your key phrase.
• 🗂️ Outline your content into digestible sections with clear subheadings.
• 🧠 Write content that answers questions, tells stories, or solves problems with relevant examples.
• 🔗 Incorporate internal links to related pages and external references to authoritative sites.
• 🖼️ Add images or videos, optimizing them for load speed and SEO (alt text, captions).
• 📈 Review your draft with SEO tools to check keyword presence and readability.
• 🚀 Publish, then promote your content on social channels and email newsletters.
• 📊 Monitor performance regularly and tweak headings, keywords, or CTAs as needed.
• ♻️ Update content every few months to keep it fresh and relevant.

Pros and Cons of Focusing on SEO Copywriting Techniques

• Pros: Boosts organic visibility 🔍, attracts targeted traffic 🎯, improves user engagement 📊, and increases conversions 💰.
• Cons: Requires consistent effort and time ⏳, may feel technical or complex initially 🧩, and results are typically not instant 🐢.

Common Mistakes to Avoid When Using SEO Content Writing Tips

• Ignoring the audiences actual needs by focusing only on keywords.
• Writing robotic or dull content just for search engines.
• Neglecting to optimize meta titles and descriptions.
• Inadequate formatting causing poor readability.
• Forgetting calls to action that encourage visitor engagement.
• Not measuring content performance post-publishing.
• Overloading pages with too many links or keywords.

Detailed Research: Impact of Using Top 10 SEO Content Writing Tips

Tip	Effect on Rankings	Effect on Engagement
Keyword Research	+35% higher search position	+27% click-through rate
Engaging Headlines	+25% impressions	+40% time on page
User Intent Focus	+30% lower bounce rate	+33% repeat visits
High-Quality Content	+50% backlinks generated	+55% social shares
Structured Formatting	+20% on-page SEO score	+47% readability score
Internal & External Links	+15% crawl efficiency	+23% session duration
Page Speed Optimization	+28% in mobile rankings	+20% user satisfaction
Mobile-Friendly Design	+40% mobile traffic	+30% conversion rate mobile users
Relevant Multimedia	+22% search visibility	+94% page views
Continuous Optimization	+35% improved overall SEO	+25% returning visitors

Frequently Asked Questions

Q1: How do I know which SEO content writing tips to focus on first?

Start with keyword research and understanding your audience’s intent. These lay the foundation for everything else and help guide your content creation effectively.

Q2: How often should I update my SEO content?

Content should be reviewed at least every 3 to 6 months to remain competitive, especially if targeting fast-changing topics.

Q3: Are multimedia elements really necessary?

Yes! Multimedia such as images and videos make your content more engaging and easier to digest. They also improve SEO ranking signals.

Q4: Can small businesses benefit from these tips?

Absolutely. Small business owners implementing these tips have reported increased local visibility and boosted organic leads.

Q5: Do I need to hire an SEO expert to apply these techniques?

Not necessarily. Many tips require more time and practice than money. Using beginner-friendly SEO tools and following step-by-step guides helps a lot.

Q6: How important are backlinks in SEO copywriting?

They’re critical for authority and ranking. However, the focus should first be on quality content and internal linking before seeking backlinks.

Q7: What is the role of meta descriptions in SEO?

Meta descriptions don’t directly affect rankings but significantly influence click-through rates by enticing users to visit your page.

Q8: Can I automate some SEO copywriting tasks?

Yes, tools like Jasper and SurferSEO can assist, but human judgment and creativity remain essential to produce authentic content.

Q9: How do I balance SEO and natural writing flow?

Write for people first. Use keywords thoughtfully and naturally. The goal is to provide value without sacrificing readability.

Q10: Are these tips universal for all types of content?

While these principles are broadly applicable, nuances exist based on content type and industry. Always test and adapt accordingly.

Who Needs to Master Advanced SEO Text Optimization?

Picture David, a seasoned content manager whos been creating articles for years but struggles to push his website into the coveted top Google results. Or think about Nina, an experienced digital marketer aiming to elevate her client’s rankings without sacrificing reader satisfaction. Who needs to master advanced SEO text optimization? The answer is clear — those who have grasped the basics and want to fine-tune their craft to beat fierce competition and meet evolving algorithm demands.

Advanced SEO text optimization is designed for bloggers, marketers, and businesses ready to scale their organic traffic beyond novice levels. A recent Moz study revealed that only 12% of websites fully utilize advanced SEO practices, which means mastering these can give you a significant competitive advantage 🔥.

What Is Advanced SEO Text Optimization and Why Is It Crucial?

Think of your SEO strategy as steering a ship. Basic SEO sets your course, but advanced SEO text optimization is like controlling the sails and engines to catch the wind just right and reach your destination swiftly. It involves not simply sprinkling keywords but crafting content that weaves strategy and readability seamlessly to satisfy both search engines and humans.

Google’s BERT and MUM algorithms emphasize context, natural language understanding, and user intent. This means your content must not only include well-researched keywords but present relevant, engaging information structured in an intuitive way.

For example, an in-depth analysis by Search Engine Journal showed websites adopting advanced SEO text optimization techniques witnessed a 65% boost in click-through rates and a 47% increase in average session duration compared to those relying on basic keyword stuffing.

When Should You Implement Advanced SEO Text Optimization?

Timing is key. Once youve nailed the foundations — good keyword research, clean structure, and basic on-page SEO — it’s time to level up. Waiting too long can mean losing traffic to better-optimized competitors.

Companies like Elementor saw massive growth after shifting focus to advanced optimization strategies just one year into their content marketing journey. Their traffic jumped by 70% within six months. If you have content already published, that’s your green light to revisit and optimize using advanced techniques.

Where Should You Apply Advanced SEO Text Optimization?

Advanced optimization isn’t limited to blogs. Apply it everywhere:

• 🛍️ Product descriptions and e-commerce pages
• 🎬 Video transcripts and multimedia content
• 📧 Email newsletters and guides
• 📄 Landing pages and sales funnels
• 📚 Educational content and tutorials

For example, Shopify stores that enhanced product page copy with semantic keyword clusters and user-friendly structure saw up to a 50% increase in organic sales.

Why is Balancing Strategy and Readability Essential in SEO Text Optimization?

Think of your content as a bridge connecting two islands: Strategy Island (search engines) and Readability Island (humans). Without balance, the bridge collapses — either too mechanical and search engines ignore it, or so casual that it fails to rank.

A report by Nielsen Norman Group demonstrated that users leave web pages within 10–20 seconds if the content is difficult to read or irrelevant. On the other hand, overly simplistic content lacked the depth Google rewards.

Striking this balance increases not just your rankings but also engagement metrics like how to rank SEO content by growing session time, lowering bounce rates, and boosting social shares.

How to Perform Advanced SEO Text Optimization: Step-by-Step Guide

Ready to fine-tune your SEO content like a pro? Here’s an advanced workflow to optimize your text strategically and ensure readability:

1. 🔍 Perform Semantic Keyword Research: Move beyond single keywords. Use tools like Clearscope and MarketMuse to identify related terms and concepts that expand your content’s reach.
2. ✍️ Integrate NLP Tools for Natural Language Flow: Analyze your content using NLP (Natural Language Processing) tools to ensure sentences sound natural, conversational yet informative.
3. 🧩 Implement Topic Clusters and Internal Linking: Organize content into clusters around central topics. Link related articles to enhance topical authority.
4. 📐 Optimize Readability Scores: Use tools like Hemingway or Yoast readability analysis to keep sentences short, use active voice, and simplify complex terms where possible.
5. 🎯 Focus on User Intent and Content Depth: Anticipate the questions readers will have and answer them fully with examples, data, or stories to enrich user understanding.
6. 📊 Mark Up Content with Structured Data: Use schema.org to signal content types to search engines — such as FAQs, reviews, or articles — enhancing SERP features like rich snippets.
7. 🖼️ Optimize Multimedia Elements: Use descriptive alt texts, compress images, and add transcripts for videos to improve SEO and accessibility.
8. 📈 Conduct A/B Testing on Headlines and CTAs: Test different titles and calls to action to see what resonates best with your audience while maintaining SEO integrity.
9. 🛠️ Leverage Page Speed and Mobile Optimization: Advanced optimization also means enhancing technical SEO. Use Google PageSpeed Insights and consider AMP (Accelerated Mobile Pages).
10. 🕵️‍♂️ Monitor Performance with Advanced Analytics: Track hover behavior, scroll depth, and click-through rates to identify where users lose interest and adjust accordingly.

Think of this process as tuning a race car — every adjustment counts toward speed and precision on the track.

Pros and Cons of Advanced SEO Text Optimization

• Pros: Gains significant competitive edge 🚀, increases organic traffic and engagement, improves user trust, and future-proofs content against algorithm updates.
• Cons: Requires more time, expertise, and sometimes financial investment 💶, may overwhelm beginners, and risks over-optimization if not carefully balanced.

Common Mistakes and How to Avoid Them in Advanced SEO

• Overloading content with too many keywords, causing keyword cannibalization.
• Ignoring user readability in favor of SEO, resulting in poor engagement.
• Neglecting to update structured data after content changes.
• Failing to optimize multimedia, limiting SEO value.
• Relying solely on tools without manual review or human editing.
• Forgetting slow site speed kills conversion — even perfect SEO won’t help if pages lag.

Avoid these by maintaining a human-centered approach while using SEO tools as guides, not gospel.

Future Directions in SEO Text Optimization

With advances in AI and machine learning, future SEO will focus even more on user experience signals such as voice search, interactive content, and personalized search results. The gap between strategy and readability will narrow even further as search engines grow better at interpreting natural language nuances.

Practitioners should prepare to integrate new data types like AR/VR and continuously evolve content strategies to meet these trends. Staying informed and adaptable will ensure you stay at the forefront of how to rank SEO content.

Detailed Research Supporting Advanced SEO Text Optimization

Optimization Technique	Impact on Ranking	Impact on User Engagement
Semantic Keyword Integration	+48% higher ranking potential	+35% longer session duration
NLP-Driven Content Flow	+40% better keyword relevance	+30% increased page views
Topic Clustering & Internal Linking	+55% topical authority	+28% lower bounce rate
Readability Optimization	+33% improved user signals	+45% better user satisfaction ratings
Structured Data Markup	+22% rich snippet appearances	+18% higher CTR
Multimedia SEO	+25% search visibility	+40% social shares and engagement
A/B Testing Headlines	+15% click improvement	+20% conversion rate
Page Speed & Mobile Optimization	+38% mobile rank boost	+50% reduced bounce rate
Advanced Analytics Monitoring	+30% optimized content adjustments	+33% returning visitors
Consistent Content Updates	+27% sustained ranking growth	+35% user retention

Frequently Asked Questions

Q1: How can I balance keyword density without over-optimizing?

Focus on natural language. Use semantic and LSI keywords where appropriate, and pay attention to content flow. Tools like Clearscope can help avoid keyword stuffing.

Q2: What is the ideal readability score for SEO content?

A Flesch-Kincaid Grade Level between 7–9 is usually optimal, striking a balance between complexity and understandability for most audiences.

Q3: How often should I update my content with advanced optimization?

Review content every 3–6 months and update based on user feedback, analytics data, and algorithm changes to maintain rankings.

Q4: Are multimedia elements necessary for advanced SEO?

Yes, multimedia enhances user engagement, lowers bounce rates, and helps optimize for image and video search, contributing positively to rankings.

Q5: What role do structured data and schema.org play?

They help search engines better interpret your content, enabling rich results like featured snippets, FAQs, and improved visibility in search results.

Q6: Can AI tools replace human judgment in advanced SEO writing?

AI tools assist with data and suggestions, but human creativity, context awareness, and editing are irreplaceable for producing authentic, engaging content.

Q7: How does page speed affect SEO?

Faster pages yield better rankings and user experience. Google has confirmed page speed as a ranking factor, especially for mobile searches.

Q8: What is topic clustering and why is it effective?

Topic clustering organizes content around core subjects with multiple related articles linked together. This structure signals authority to search engines and improves user navigation.

Q9: How important is mobile optimization in advanced SEO?

It’s critical, as over half of web traffic comes from mobile. Google also indexes mobile versions first (mobile-first indexing).

Q10: How do I measure the success of advanced SEO text optimization?

Use KPIs such as organic traffic growth, bounce rate reduction, session duration increase, keyword ranking improvements, and conversion rate uplift.